Economy, Company, Management (Print on demand) (kartoniertes Buch)

Introduction to Business Administration
ISBN/EAN: 9783039091577
Sprache: Englisch
Umfang: 152 S.
Auflage: 2. Auflage 2014
Einband: kartoniertes Buch
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This book presents the fundamentals of business administration upon which the individual functions such as marketing, production, finance, human resources and management are based. It focuses on the following questions: What is the relevant macroeconomic context for a company? What are the main characteristics of a company? Which tasks does managing a company involve? How important is the environment of a company? Which goals does a company pursue? The book aims at everyone who deals with these basic questions of business administration and who wants to understand how a company functions in its economic, ecological, social, and legal environment.